Advertising is an important part of your online business strategy, but the multitude of options online can be complex and confusing. Paid or Free? Featured, Local, International, Message Boards, Social Media? There are many choices and you need an experienced consultant to help weed through it all. Heads Above is here to help you get the most bang for your online advertising dollar… Contact us today for a Free Consultation!
Getting online is the first step — then you have to get noticed. Each Heads Above site features Search Engine Optomization (SEO) to make your content as available to search engines as possible. There are further steps we can take to make sure that your site is at the top of the pack and gets noticed:
- Search-Engine submissions – make sure that Google, Yahoo, Bing and more know all about your site
- Submit localization information so the Search Engines know what area you serve
- Keyword Targeted Advertising so your ads show only on searches that apply to your products and services
- Combining your website or web-store with another online advertising/marketing campaign like Trading Post, RealEstate.com.au or Ebay
Share your products, promotions and more
Part of your advertising plan should include alternate ways of letting your clients know about your company, promotions, sales, new products and more. Social Media platforms are a great way to share little tidbits of information like a new product release, news or updates or a weekly sale. Heads Above can help you with evaluating the many choices in the Social Media world and deciding which avenues are right for you and your business. We can also create a custom design to ensure a seamless user experience from your website to your social media pages. Some social media options include:
- Email Newsletters tied to your website design regularly let your clients know about news and promotions and grow your brand identity
- Social Media like Twitter and Facebook present new ways to share product updates and marketing
- SMS messaging is a great way to update your clients on their order progress or of a sale or promotion
Hands On or Hands Off
Heads Above will work with you to determine the right balance of your time and your budget. If you’d like to manage the content and updates to your site and Ads we can provide all the necessary training to bring you up to speed. Alternatively if your time is precious we can handle the management for you — it’s up to you!
Contact us now for your Free Consultation and we’ll help you plan an advertising strategy to make the most of your online presence!